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Grand Basel Show
Date6/9 Sep 2018
Event TypeShow / Conference (Cars)
LocationMesse Basel, Switzerland
CountrySwitzerland
Web Sitewww.grandbasel.com
ContactName : Ed Callow
ed.callow@pfpr.com
Tel : 07732 088337
Mobile : 07732 088337
NotesThe ultimate show for automotive masterpieces will commence a global tour starting this September. Grand Basel is a new show that gathers the world’s most remarkable vehicles from the past, present and the future in the contexts of art, design, architecture and lifestyle. The inaugural show will take place from 6 to 9 September 2018 at Messe Basel, Switzerland.

“Grand Basel is not just another car salon or concours,” says Global Director Mark Backé, who conceived the show concept. “It is the first global show for the world’s most important and valuable automobiles of the past, present and future. Grand Basel presents international connoisseurs, experts and collectors with the epitome of automotive culture, and will appeal to a broader enthusiast audience interested in automobile aesthetics, technological sophistication, art and culture.”

Following its premiere in Basel in September 2018, further events have been planned for Miami and Hong Kong.

Leading experts on the advisory board
Grand Basel will be championed by leading voices from the automotive world, including automobile culture and design authority, Professor Paolo Tumminelli, who will assemble a unique and completely independent advisory board to ensure the show’s peerless quality.

“At Grand Basel, it will be our mission to establish the automobile as a cultural asset,” says Tumminelli. “I look forward to leading the advisory board, and the names of the other members will be announced in due course.”

Paolo Tumminelli is director of the Goodbrands Institute, author and professor of Cultural Sciences at Cologne University of Applied Sciences, and was the driving force behind the development of the cultural concept for Grand Basel

Unique exhibition format
The show presents exceptional automobiles in an exceptional setting. Berlin-based design agency Blue Scope has developed the uniform exhibition concept for Grand Basel with a distinctly contemporary design language. A bold deviation from the often nostalgic ambience of established car events, the show design allows exhibits to be presented and admired in a surrounding reminiscent of modern museums. Grand Basel’s format draws on the revolutionary trade fair architecture introduced by Herzog and de Meuron and elegantly implements car presentations, restaurants and lounges around the iconic atrium of Messe Basel’s Hall 1.

Preview event sets the tone
The ‘avant premiere’ preview and media presentation of Grand Basel’s concept took place at Messe Basel in August 2017, attended by renowned international representatives of the world of automobiles. Together with Global Director Mark Backé and Prof. Paolo Tumminelli, they presented the show’s concept based on four exceptional designs – some of which had never before been shown to the public.

The ‘Car Designer of the Century’, Giorgetto Giugiaro, brought his legendary 1963 Chevrolet Corvair Testudo to Basel. Andrea Zagato announced a tribute to the legendary Iso Rivolta brand: the Zagato IsoRivolta Vision Gran Turismo concept, which features as a drivable vehicle in the Sony Playstation video game, Gran Turismo Sport, will be one of the highlights of Grand Basel 2018. Designer Rem D. Koolhaas showed a new Lo Res car inspired by the concepts of his fashion brand, United Nude, for which he abstracted the polygonal design of a Lamborghini Countach into the most minimalist wedge shape.

Finally, as the favorite brand of Swiss architect, Le Corbusier, whose patron Gabriel Voisin provided the inspiration for his radical design ideas for a car-centered urban redevelopment of Paris, the 1935 Avions Voisin C25 Aérodyne was also shown – it is a perfect manifestation of the multitude of correlations between architecture, the car and urban development.

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About Grand Basel

Grand Basel is the ultimate show for automotive masterpieces. Showcasing a top-of-the-range selection of cars from the past, present and future, Grand Basel is the first and only show to present the automobile in the cultural context of of art, design, architecture and lifestyle. Exhibits are selected by an independent advisory board consisting of renowned experts from various fields.

Grand Basel addresses a discerning audience of collectors, restoration and conservation experts, dealers, manufacturers and connoisseurs, offering a global platform for exchange. The show is being organised by the MCH Group, a leading international live-marketing company headquartered in Basel, which is also responsible for Art Basel, Baselworld and Masterpiece London. Following its premiere in Basel in September 2018, further events are planned for Miami and Hong Kong.