Regent Street Motor Show
Date3 Nov 2018
Event TypeShow / Conference (Cars)
LocationRegent Street, London
CountryUnited Kingdom
ContactName : Chloe Turrell
Tel : 01484 524437
Notes> Illinois Office of Tourism partners with the Regent Street Motor Show to showcase America’s most famous highway.
> Chance to win a holiday to Illinois, the start of Route 66.
> Cars and bikes from the past and present.
> Celebrations, street entertainment and more…

Two of the world’s most famous thoroughfares will be reunited in central London come the first Saturday in November when the Illinois Office of Tourism returns as title partner to this year’s Regent Street Motor Show, now retitled as the Illinois Route 66 Regent Street Motor Show.

While Regent Street is renowned as the capital’s premier shopping destination, Illinois is the start of America’s iconic Route 66. Immortalised in both rock and roll history and global car culture, America’s epic ‘Mother Road’ in its original form stretched for almost 2,500 miles from Chicago to Santa Monica in California.

In comparison Regent Street’s length of less than a mile may seem somewhat insignificant but with its curving John Nash design, it boasts incredible history and royal patronage being named after George, the Prince Regent, later King George IV. It was completed in 1825 almost exactly 100 years before Route 66 was established in 1926.

Over time, both highways have witnessed incredible changes in motoring history, so it is fitting that the two, once again, will be wedded together on Saturday, 3rd November when Regent Street is closed to through traffic and the road is filled with hundreds of cars of all ages for the free-to-view Illinois Route 66 Regent Street Motor Show, a Royal Automobile Club event.

Cory Jobe, Director of the Illinois Office of Tourism, said: “We are really excited to bring Illinois and Route 66 back to the Regent Street Motor Show in 2018, as title sponsor. Our partnership with this premier motoring event is a fantastic opportunity for our team to showcase both historic and new attractions along the Illinois section of Route 66 – a top destination for international visitors. From the iconic Route 66 ‘Begin’ sign in Chicago to the Route 66 Hall of Fame and Museum in Pontiac and the Original Historic Brick Road in Springfield through to The Mill on 66, a cherished restaurant which has recently reopened in Lincoln after more than a decade of renovation – Route 66 provides a chance to travel back in time.”

Illinois will be on Regent Street as the title partner, promoting holidays to the State and raising the profile of Route 66 by showcasing iconic and recently added attractions of the Route and giving away maps and destination guides. Visitors exploring the famous road in autumn 2018 will be able to discover the Old Joliet Prison in Joliet. Dating back to 1858, the former prison, featured in movies including The Blues Brothers, has recently reopened as a museum and now offers history tours.

And one lucky visitor will be able to go one better and really get their kicks on Route 66 as Illinois will be holding an on-stand competition to win a holiday to the state, including return flights for two with Norwegian.

Much of the Illinois leg of the Mother Road is frozen in time, a 300-mile neon-lit drive through a past filled with motor inns, quirky restaurants and diners such as the new Motorheads restaurant and museum complex which features incredible Route 66 memorabilia. For starters, check out the 30-foot tall smiling spaceman called the Gemini Giant next to the newly renovated and soon to re-open iconic Launching Pad diner in Wilmington, the large Route 66 Shield Mural on the back wall of the Route 66 Hall of Fame and Museum in Pontiac, and the curious attraction of Henry’s Rabbit Ranch for equal parts entertainment, visitor centre and rabbit ranch.

Nick Wigley, CEO of organisers, Goose Live Events, said: “We are delighted to welcome Illinois back to Regent Street. Route 66 is mythical among all those with even the slightest interest in motoring, but few know that the legend is not only still alive but offers visitors a must-see historical road trip. That’s a great message we’ll be promoting to all those lucky enough to be on Regent Street on 3 November.”

More than half a million spectators enjoyed the spectacle in 2017 and among this year’s displays will be more than 100 horseless carriages from the turn of the 20th century taking part in the annual Veteran Car Concours, the day before they set off on their annual trip from London to Brighton. Adding to the pageant, many of the drivers and passengers appear in period dress

Adding further to the attractions, displays of vintage, classic, racing and even futuristic cars as well as live street entertainment will ensure there is much to savour for all ages and interests.

The Illinois Route 66 Regent Street Motor Show is a key event in the week-long London Motor Week run by the Royal Automobile Club.

Editor`s Notes:

About the Regent Street Motor Show:
The annual Regent Street Motor Show is a unique free-to-view London motor show held from 10.30am to 4pm on Saturday 3 November, previewing the famous Bonhams London to Brighton Veteran Car Run supported by Hiscox with the Veteran Car International Concours d’Elegance. The event attracted an unprecedented 524,382 visitors in 2017.

For more details and all the latest news, visit the official Regent Street Motor Show website:

About London Motor Week:
The Regent Street Motor Show is an integral part of the Royal Automobile Club’s London Motor Week, which in 2018 will incorporate the following events:

The Royal Automobile Club Motoring Lectures
The Art of Motoring exhibition at the Royal Automobile Club
Dewar Trophy Presentation Lunch
Motoring Book of the Year Awards
Royal Automobile Club Motoring Forum
Regent Street Motor Show
Bonhams London to Brighton Veteran Car Run supported by Hiscox

For further information on London Motor Week, go to:

About Regent Street:
London’s premier lifestyle destination, Regent Street and its adjoining streets stand out as the home of flagships and firsts. From global retailers such as Burberry, Coach, Michael Kors, Tommy Hilfiger, Kate Spade and Tory Burch, to the very best in beauty, wellbeing and fitness from Kiehl’s and DryBy to Psycle and Asics. Some of the city’s most coveted food and drink destinations can be found on Regent Street and nearby, including dining hot spots Heddon Street and Swallow Street. From Gordon Ramsay’s Heddon Street Kitchen and exclusive three Michelin star The Araki, to fine dining Italian at Frescobaldi, casual dining at Thomas`s Cafe at Burberry and British small plates at Magpie.

Visit for more information.

About Illinois:
The state of Illinois lies in the heart of America’s Midwest and offers visitors a true taste of Americana. Famous for the cosmopolitan city of Chicago, which is the start of iconic Route 66, Illinois is a diverse state offering visitors incredible travel opportunities. For those venturing beyond the gateway of Chicago, must-sees include Presidential Springfield for its Abraham Lincoln heritage and the quaint river town of Galena, famous for its winery, Galena Cellars, and its brick-fronted boutique shopping.

Visitors journeying along Route 66 into southern Illinois should take a detour into the Shawnee National Forest which is home to hiking trails, ziplines, horseback tours and the Shawnee Hills Wine Trail that features 11 award-winning wineries spread along 25 miles of scenic highway.

Throughout the state, Illinois Made produce is available for visitors to sample. In Galena, stop by the Blaum Bros Distillery Co to try a range of fine spirits, while in Springfield, visit the Incredibly Delicious bakery and café which is set in a 19th-century mansion. Along the Great River Road lie the picturesque Mississippi Riverside towns of Grafton and Alton where you can taste Illinois’ only 100% certified organic craft beer at Old Bakery Beer.

Direct flights from London to Chicago operate 450+ per week with airlines including British Airways, American Airlines and Norwegian. Book through tour operators including Trailfinders (, TravelPlanners ( and My America Holiday (

The Illinois Department of Commerce and Economic Opportunity, Office of Tourism manages industry efforts that result in sustainable and significant economic and quality-of-life benefits for Illinois residents.

Visit for more information.

Follow us on Facebook: @EnjoyIllinoisUK

Instagram: @EnjoyIllinois

Twitter: @EnjoyIllinois

About the Royal Automobile Club:
The Royal Automobile Club was founded in 1897 and its distinguished history mirrors that of motoring itself. In 1907, the Club was awarded its Royal title by King Edward VII, sealing the Club’s status as Britain’s oldest and most influential motoring organisation.

The Club’s early years were focused on promoting the motor car and its place in society, which developed into motoring events such as the 1000 Mile Trial, first held in 1900. In 1905, the Club held the first Tourist Trophy, which remains the oldest continuously competed for motorsports event. The Club promoted the first pre-war and post-war Grands Prix at Brooklands in 1926 and Silverstone in 1948 respectively, whilst continuing to campaign for the rights of the motorist, including introducing the first driving licences.

Today, the Club continues to develop and support automobilism through representation on the Fédération Internationale de l’Automobile (FIA), Motor Sport Association (MSA), and RAC Foundation while promoting its own motoring events including London Motor Week, which features the free-to-attend Regent Street Motor Show on Saturday 3rd November and the Bonhams London to Brighton Veteran Car Run supported by Hiscox, which takes place on Sunday 4th November.

The Royal Automobile Club also awards a series of historic trophies and medals celebrating motoring achievements. These include the Segrave Trophy, the Tourist Trophy, the Simms Medal, the Dewar Trophy and the Torrens Trophy.

About New West End Company:
New West End Company is a global business partnership of 600 retail, restaurant, hotel and property owners across 74 streets in the world’s top shopping and leisure destination anchored by Bond Street, Oxford Street and Regent Street. It works in partnership delivering transformational projects, sustainable place management, destination marketing, advocacy, inward investment and commercial insights. It is an influential business voice, active in the wider community and a key partner in delivering a new West End.

For more information visit:

About Goose Live Events:
The Regent Street Motor Show is organised by Goose Live Events Ltd, a dynamic live events agency with over 15 years’ experience in corporate and consumer events. Its extensive portfolio of corporate clients includes AstraZeneca, Bentley Motors, Costa Coffee, Harley-Davidson, Lamborghini, Unilever, Syngenta, Mondi plc and Luxottica. In addition to delivering the Regent Street Motor Show, other consumer events that Goose Live Events has within its portfolio include the Silverstone Classic, the world’s biggest classic motoring festival (an event which it owns and manages), and the Bonhams London to Brighton Veteran Car Run supported by Hiscox, the longest-running motoring event in the world (which it organises on behalf of the Royal Automobile Club).

For more information on Goose Live Events, visit or connect with Goose via Twitter, instagram and Facebook

For Regent Street Motor Show Media: Jonathan Gill at the Regent Street Motor Show Media Office. Tel: 01372 414120 or 07860 563000. E-mail:

For Sponsorship and Exhibitor Enquiries: Chloë Turrall at Goose Live Events. Tel: 01484 524437. E-mail:

For Illinois Office of Tourism and information on Route 66: Beth Higham at Hills Balfour. Tel: 0207 593 1770. E-mail: